# Purrvio

Working brand identity for the Purrvio preview · 27 October 2026

## The recommendation

**Purrvio** · pronounced **PURR-vee-oh**

**Your agents, in sight.**

Purrvio is the quiet companion in your Mac's notch that shows what your coding agents are doing and lets you know when they need you.

The name gives the existing cat a memorable identity. “Purr” gives it a companion feel; “vio” hints at view and visibility. The full name feels like a character you can recognize and recommend. This is an invented name, so test spoken spelling and recall with target users. Use **Purrvio** in prose and **purrvio** in the wordmark. Keep “AI,” “agent,” and “Mac” in descriptive copy for clarity and search.

This is a creative recommendation, not a validated market outcome. A name cannot guarantee sales or virality. The growth hypothesis is that clear utility gets someone to install, reliable status earns daily use, and the visible companion makes the product recognizable in screenshots and recordings.

## Who buys first

Start with independent developers who already run multiple Claude Code or Codex sessions on a Mac. They switch between projects, lose track of which terminal needs input, and repeatedly check whether work has finished. They already understand agents; the product should explain its benefit in one sentence.

Their functional need: “Show me what is working, what needs me, and where to jump back in.”

Their emotional need: “Let me focus on something else without losing track.”

Their desired identity: a builder who can comfortably keep several projects moving.

## What we sell

**Confidence to stop checking.**

Lead with three questions:

1. **What's working?** See working sessions at a glance.
2. **What needs me?** See a question or permission request with its project context.
3. **Where was I?** Jump back to the corresponding existing agent session.

Project, branch, latest update, usage, and process details support those answers. Keep those details available on expansion, with the decision someone needs to make first.

## Copy ready to use

**Category descriptor**

A notch companion for your coding agents.

**Homepage hero**

Your agents, in sight.

See what's working, what needs you, and what's ready to review. Purrvio keeps your coding sessions close, right in your Mac's notch.

Primary action: **Download for Mac**

Secondary action: **Watch it work**

Use these actions when a distributable build and demo are available. Until then, use **Join the beta** with an actual signup destination.

**Social bio**

A little cat. Your coding agents in sight. Built for Mac.

**Word-of-mouth sentence**

“It's the little cat in my notch that tells me when my agents need me.”

**Short launch post**

I kept switching between terminals to check whether my coding agents were done. So I put a little cat in my Mac's notch.

Meet Purrvio. See what's working, spot the session waiting on you, and jump back into the conversation.

Your agents, in sight.

## Persona: the quiet lookout

Purrvio is observant, composed, helpful, and a little curious. Think of a capable teammate who remembers which conversation needs your attention.

The cat is the face of the product. Keep one consistent default cat across the icon, first launch, demo, and launch artwork. Existing alternate companions remain customization choices. Give the default cat a distinctive silhouette and consistent face so recognition survives color changes.

Warmth comes from motion and expression; operational messages stay specific.

| Situation | Suggested copy | Character behavior |
| --- | --- | --- |
| Working | “3 agents working” | Subtle typing motion |
| Waiting | “Claude needs your input · storefront” | Looks up; amber question mark |
| Completed turn | “Codex finished its turn · billing” | Small nod or check mark |
| Idle | “No agents working” | Settles down; motion stops |
| Unknown | “Session status unavailable” | Neutral expression; no success signal |

Do not describe a completed turn as a successful task. Do not turn uncertain telemetry into reassuring claims. Trust in these small distinctions is central to the brand.

**Voice examples**

- “Codex needs your input.”
- “Open session.”
- “3 working · 1 needs you.”
- “No agents working. You're up to date.”

Use short sentences, project names, and clear actions. Save playful language for onboarding and optional moments. Avoid baby talk, excessive cat puns, fabricated productivity statistics, or promises that generated work is correct.

## Visual identity

See `brand-board.svg` for a vector concept. Its panel and session examples illustrate the proposed brand; they are not a screenshot or a claim of additional functionality.

**Signature:** a small cat peeking above a shallow notch-shaped curve. Recognizable in monochrome, at menu bar size, and without the wordmark.

**Composition:** generous space, near-black surfaces, warm light backgrounds for marketing, restrained mint highlights, a large readable product demonstration. Use the actual notch interaction as the main visual whenever possible.

| Role | Color | Use |
| --- | --- | --- |
| Ink | `#141A18` | Wordmark, text, dark surfaces |
| Paper | `#F6F5EF` | Marketing backgrounds |
| Mint | `#9BE8BC` | Brand accent and working state |
| Amber | `#F0B86C` | Needs input |
| Mist | `#A7B0AA` | Secondary information |

The board's colors are proposed identity colors; the current application has its own customizable palette. Confirm UI contrast before applying them. Pair status color with a label or symbol. Reserve motion for meaningful state and respect Reduce Motion.

**Typography:** use a system sans-serif for the wordmark, navigation, and interface. Pair it with Georgia italic for warm editorial emphasis in marketing headlines. Use monospaced text for compact project metadata. Keep the cat recognizable at menu bar sizes.

## The demonstration that should sell it

A 12-second screen recording, with real behavior and no feature checklist:

1. **0–3 seconds:** two terminals, different agents; “Which one needs me?”
2. **3–6 seconds:** show the cat in the notch and expand the session list.
3. **6–9 seconds:** a confirmed input request names the agent and project.
4. **9–12 seconds:** click through to its existing terminal session. End on “Purrvio. Your agents, in sight.”

The pitch is understandable before someone reads the caption. A small watermark on marketing videos makes the name findable. Keep recordings free of private project details.

## Growth hypothesis

**Discovery:** the visible cat appears naturally in a developer's screen share or recording.

**Curiosity:** someone asks what it is. The owner can explain the benefit in a sentence.

**Activation:** the new user sees their existing supported session without recreating their workflow, then experiences a useful input or completion notice.

**Retention:** accurate status and quick session navigation make it part of the working day.

**Sharing:** propose an optional “Share my setup” image with the mascot, theme, agent tool names, and Purrvio wordmark. Exclude task text, transcripts, directories, and repository names by default. This is a future feature, not something implemented in this branding pass.

Treat screen-share visibility as a discovery mechanism. It does not establish a viral loop by itself. Measure whether it actually generates installs and retained users.

## Commercial starting point

Test a useful free core and a one-time paid upgrade. Keep basic visibility and the useful first notification available so the value can be experienced. Proposed paid benefits include richer history, advanced workflows, and companion customization; check actual demand before building or pricing them.

An initial experiment could offer a **$29 founding license** after the distributable build is ready. This is a price hypothesis, not an estimate of willingness to pay. A nearby product, Perch, currently advertises a $29 lifetime license, so price alone will not distinguish Purrvio: https://perch.run/

## Validate before committing the app rename

- Show the name and a short demo to 5–10 target users. Ask what they think it does, how they would spell the spoken name, and what they remember the next day.
- Compare two messages: “Your agents, in sight” and “Know when your agents need you.” Track comprehension and qualified installs; do not declare a winner from a handful of clicks.
- Measure time to first detected session, first useful alert, seven-day return use, and installs from shared links.
- Confirm domain, social handle, app-store naming, and trademark availability before investing in a public launch.

## Preliminary naming screen

An exact-name web search for **Purrvio** on 27 October 2026 returned no results. That limited result does not establish availability; no domain registration or trademark clearance was performed.

Other candidate names had visible conflicts:

- **Purrlo:** a cat sound app listed as in development, alongside other pet-related uses. Replaced in this concept after a more targeted check. https://maxteng.org/en/apps

- **Perch:** already used by products for coding-agent monitoring. https://perch.run/ and https://themobiusstrip.github.io/perch/
- **Peeko:** already used by an analytics product with agent integrations. https://usepeeko.com/
- **Telli:** already used by an AI agent company. https://www.telli.com/
- **Viglo:** existing AI/security and software uses. https://github.com/hzn-technologies and https://viglo-phi.vercel.app/

Those products also show that agent visibility is an existing competitive category. Purrvio's proposed emphasis is an immediately recognizable companion, clear session context, and an unobtrusive notch experience. Validate that users prefer the execution; these ingredients are not proof of uniqueness.

## Implemented brand system

The website lives in `sites/purrvio/`. Its six pages cover the product, preview download and installation, privacy, help, brand assets, and a branded 404. The notch and color interactions are clearly identified as illustrations.

The app's visible display name, dashboard, menu labels, permission guidance, onboarding, default colors, and icon now use Purrvio. Internal bundle identifiers, preference keys, source target names, and data paths retain AgentManager for continuity. Existing saved customizations remain intact.

Assets include SVG marks and a wordmark, ten macOS icon sizes, PNG social artwork, and a downloadable brand kit. `brand/render-assets.swift` is the native vector source for the raster assets. The original board remains an early concept.

The preview download is built for Apple silicon, verified against its local signature, packaged as Purrvio.app, and accompanied by a SHA-256 checksum. It is **not Apple-notarized**. The site explains that status before download and links to Apple's installation guidance.

No paid checkout, analytics service, mailing list, or support inbox is connected. Publishing depends on source-host network access; a registered Site identity does not by itself mean the site is live. See the website README for the current hosting state and workflow.